JUAN™ is a menswear brand, a symbiosis between the classic and contemporary, with a touch of darkness. Dark things breed bright ideas and a fashion forward aesthetic.
Gustavo Lozano and Viviana Lozano created JUAN in 2007 in New York City but then moved it to their hometown Bogotá. JUAN is an imaginary character: adventurous, eager for new every day experiences and independence, which is embodied in every single garment and creation. The designers wanted to create a label as a unique concept of lifestyle, far from the stereotypes and reality dealt with creativity, suspense and merrymaking.
Always reinventing himself, JUAN is a project stimulating menswear fashion in Colombia. Fashion as a way of expression, anxiety of a present, future and a divergent world.
The JUAN™ Project.